FreedomPop and the Freemium Revolution Come to the UK

October 6th, 2015

FreedomPop was established back in 2011 by entrepreneur and CEO Stephen Stokols. Since then we have seen FreedomPop rise through the cracks in order to become a legitimate voice in the mobile telecommunications world. In fact, business has gotten so good that for the past six months or so there was a hefty rumor going around that Stokols and FreedomPop were planning on accepting a rumored $450 million M&A agreement. Though the agreement was in fact real, as was the rumor, Stokols and the group opted not to sell and instead aim to grow their company even more. Now almost six months later we are looking at FreedomPop making their first big step into the global market with a 4G launch in the United Kingdom, as reported by the Telegraph.

CEO Stokols isn’t exactly a stranger to the U.K. market as it was here, under BT, that he fist found substantial employment in the telecom world. In 2011 Stokols saw his proposal for funding rejected by BT and so he decided to move to America and launch the company through other means. The decision would end up making Stokols rich and now Stokols has the ability to come back home with his idea firmly in the public eye.

The base plan that will be on offer is comparable to the most basic paid phone plan available in the U.K. markets. Subscribers to the FreedomPop network will be given 200 texts, 200 minutes of talk, and 200 MB of data for free usage every single month. There are other enhanced plans that can be purchased as well and they range anywhere from $5 to $15 and are not required at all. In any event, a huge expansion could serve well to explode FreedomPop’s popularity.

First things first, Stokols will be charged with working out a deal with BT in order to gain access to their more than 5 million WiFi hotspots in the United Kingdom. FreedomPop is able to give away their core service for free because most of their customers usage ends up shoved toward WiFi channels anyway. As an MVNO, FreedomPop has no plans to erect their own masts or put down any sort of infrastructure. They will simply make agreements to use that of the others already in the country. This is the primary way that FreedomPop is able to keep their prices down in order to cater to their freemium customer base.

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