EOS Beats Chapstick With “We Can” Strategy

April 27th, 2017

When an underdog or start-up company first hits the market against giants and gurus, it’s normal for them to feel a bit overwhelmed. After all, long-standing giants seem as if they have the perfect strategy for success. Many startups wonder if they will make it those first two years, which usually shape the future of a company. They get even more fearful when they know they are selling a product that already exists on the market, and the market is saturated with it. EOS (evolutionofsmooth.ca) did something that not many startups do, however. The company competed against giants like Blistex and Chapstick without flinching or getting nervous. The cofounder simply focused on what the type of products that they wanted to offer the masses, and they built an empire off that.

It’s hard to believe that EOS only started its company back in 2007. The success that it has made over the short stint is nothing short of amazing. The company is now above giants like Chapstick and Blistex in sales and popularity. It has grabbed most of the female celebrity market and continues to flourish. Celebs like Kim Kardashian and Miley Cyrus love their EOS lip balm. The products that EOS offers are easily the most creative and thoughtful in the world of lip balm.

The reason that this company was able to pull off global success was innovation. EOS Target millenials and took an age-old household item that solved a problem and turned it into something spectacular that consumers could use to make a fashion statement. People love when they can add things like makeup items and electronics to their wardrobes and create fashion trends. Therefore, the EOS creator’s’ strategy worked perfectly. The business has brought in hundreds of millions of dollars over the past 10 years and intends to keep on going.


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