Don Ressler’s Phenomenally Successful Startup Investment Career

April 27th, 2017

Don Ressler has accomplished pretty a lot for his age. To this end, Ressler has had success in different startup ventures, especially in the fashion e-commerce sector. Some of the fashion businesses associated with Don includes JustFab Inc.,, and Fabletics among others. Don Ressler is known for his ability to see business leads and venture into them, creating concrete partnership deals with some of the most brilliant business minds of this generation. Some of his notable business partners include Adam Goldenberg and Kate Hudson.

How it All Started was the first in the line of Don Ressler’s successful startups. He developed the company up to a point when big companies started showing interest in purchasing it. In 2001, Intermix managed to purchase from Ressler. As fate would have it, Don met Adam Goldenberg, a teenage business genius who served as COO at Intermix and immediately forged a serious personal and business friendship. The two friends worked together to establish and operate Alena Media, e-commerce and advertising arm of Intermix. When Intermix was purchased by News Corp in 2005, Don and Adam opted to quit rather than to work with the new owners.

Intelligent Beauty

Parting ways with Intermix have so far proved to be the best decision Don Ressler and Adam Goldenberg ever made. Advantaged to have the backing of most of the staff members at Alena Media, the duo started a brand building company and branded it as Intelligent Beauty. The most notable pioneer brands incubated by Intelligent Beauty are DERMSTORE and SENSA; the former deals with skincare and cosmetics while the latter deals with weight-loss services.


After Technology Crossover Ventures and Matrix Partners had injected funds to the tune of $43 million and $33 million respectively into Intelligent Beauty, the company established JustFab in 2000. JustFab brought with it new e-commerce marketing strategies in the fashion industry, and within less than two years, it had over six million subscribed members at This notable milestone attracted funding from other companies such as Rho Ventures, Crossover Ventures, and Intelligent Beauty.

The Great Success in 2013

In 2013, Don Ressler and Adam Goldberg led JustFab to yet another milestone; acquiring FabKids, ShoeDazzle, and FabShoes companies. With these three brands, JustFab was able to break into the European market, registering more than three million members in the continent. With these achievements, the company received another round of funding that totaled to over $125 million.


Fabletics started as a joint venture between Don Ressler and athlete Kate Hudson in 2013. Four years down the line, the company has managed to take the lead in the e-commerce fashion industry in America. The company specializes in activewear products and is valued at over $250 million.

Read more: New Sizes for JustFab | California Apparel News

Leave a Reply

You must be logged in to post a comment.