Desiree Perez’s Relevance in Rihanna and Beyoncé’s Careers

March 7th, 2017


Desiree Perez, also known as Dez Perez, is a Roc Nation executive who has been an associate of Jay Z for two decades. Desiree is also recognized for her leadership role at SC Enterprises. When Jay Z officially launched Tidal, Desiree also joined the music-streaming company’s executive team. She provides insights on how the company can amass profits from album sales and music tours. At Tidal, she was instrumental in the release of albums by artists, such as Kanye West, Rihanna, and Beyoncé. Since its launch, Tidal has proved to be a fantastic music-streaming platform for artists and music enthusiasts. The music-streaming brand boasts a trial membership base of one million from 2017.  Based on

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One of Tidal’s executive who has facilitated the growth of the company is Desiree Perez. Her negotiation skills have enabled artists such as Rihanna to sign multimillion contracts with Samsung. Desiree was also involved during Beyoncé’s Formation tour. Other than being a longtime member of the Hov Circle, a collective in charge of Roc Nation’s operations, Desiree Perez also oversees labeling, publishing, and management operations. The Hov Circle also plays a crucial role in the management of Tidal. Besides Desiree Perez, other members of the collective include Smith, Jana Fleischman, Jay Brown, and Chaka Pilgrim.

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Dez Perez has worked in the music industry long enough to know how album sales and music tours can be improved. Throughout her career as an executive, she has been doing a great job in facilitating the growth of music labels. Dez believes that success in this industry relies on consistency and patience. As a member of the Hov Circle, she learned that the music business has a lot to offer regarding talented artists and quality music. Her advice to upcoming artists is that they should sign contracts with music labels that are headed by veterans in the music industry.

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