Chris Burch

January 9th, 2017


The integration of technology and fashion is not new; however fashion industry is seldom seen as a serious contender that can impact human lives by using the latest technology. In the 70s and early 80s, fashion designers helped innovative consumer electronics such as Boom Box and two-cassette players by helping the respective brands to market their product. Still, such help seem insignificant in contrast to recent fashion designs that are directly impacting the consumer lifestyle.


For instance, fashion designers Anna Haupt and Terese Alstin recently created a head protection system that cyclists can wear around their necks. On sudden crash impact, the system forces an airbag to pop out of the neckwear protecting neck and head injuries. Such developments are extremely innovative considering that most cyclists do not like helmets because it limits their field of view. In addition, wearing helmets is never seen as a fashion symbol.


Similarly, Ashwin Rajan and Kevin Cannon have designed Frontline gloves for fire fighters, which can be used in very high risk environments. Unlike regular gloves, these illuminated gloves are water resistant and protect hands from cuts and burns while signalling to fellow firefighters. The innovative technology used in these gloves offers extreme protection to fire fighters who use hand gestures to let others know when to stay or leave a scene. In fact, fashion designers are also working on various aspects of converting Kinetic Energy from moving parts to electric energy used in MP3 players, portable radios, and watches. Soledad Martin is another designer working on prototype of running shoes that can also charge cell phones.


Actually, it is not only the technology that helps fashion designers, but fashion designers can also help companies market their gadgets. The newly introduced Google Glass was marketed by Diane Von Furstenberg, a top designer, who came to the rescue of the product by raising awareness through her fashion shows where models wore them on the stage.


Besides public support, these products also seek contribution from entrepreneurs such as Christopher Burch. The seasoned entrepreneur has helped to market more than 50 companies and numerous consumer brands. Chris specifically focuses on products that can directly impact consumer lifestyle.


By connecting innovation to impact, it is possible for brands to find plausible solutions to satisfy consumer needs. As such, brands such as ED by Ellen DeGeneres, Cocoon9, Nihiwatu, Poppin and TRADEMARK have succeeded due to contributions from Christopher Burch. He has also helped major brands in hospitality, organic foods, and technology industries.

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