Apple’s Strategy for 2016 as Reported by Marcio Alaor

February 2nd, 2016

Brazilian banker Marcio Alaor, who is the executive vice president of BMG bank, has analyzed Apple’s plan for 2016. According to him, the company will continue with its innovation considering the fact that it has made two recent acquisitions. Apple is one of the largest firms in the technology industry across the world, and has been working tirelessly in order to bring innovation to its products. Firstly, Apple acquired a startup, Emotient, a firm which had raised about $8 million from a team of investors and had positive growth in the technology industry.
Indeed, it is common for Apple to develop interests in facial recognition application because in 20114, as Marcio Alaor recalls, it had acquired a patent right that was capable of indentifying and analyzing the moods of people through facial expression at strategic points. He stressed that one cannot be sure if the acquisition of Emotient will result in development of new products and be launched by Apple this year. The company is still focusing on attaching latest technology to their devices. The second acquisition Apple made was for innovative patents that would provide features of “self repairs” for its tablets and smartphones. As explained by Marcio Alaor, the objective of this feature is to allow devices fix minor technical problems and glitches automatically.
Marcio Alaor of BMG said technology experts have noted that the “self repair” feature will function in two ways. In the first instance, if water has entered in the device, its internal mechanism will act automatically and expel the water before damaging the device. In the second case, the device can be used when the tablet or smartphone are on standby mode. During that time, the appliance will try to make continuous internal repairs that will improve its performance. Marcio Alaor says that the facial recognition software, and the “self repair’ feature are projects that are underway, and so far Apple has not set the date for releasing, together with new brand devices.
In fact, it is a great potential the company has in trying to be ahead of other competitors in the technology market. This is evident that in 2016, Apple will make a number of surprises that will find many unaware, explains Marcio Alaor. Today, technology is shaping almost everything, and that is why Apple is trying to invest in new technologies that are considered to be the best in the market. For instance, the Force Touch technology, that led to the introduction of iPhone 6S makes it possible to access a variety of functions and commands of the smartphone depending on the frequency of using the touch on the appliance. Additional information about Marcio Alaor of BMG bank and Apple’s plan is found on

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