Duda Melzer is the current president and chairperson of the RBS group. Additionally, he owns an entertainment and journalism and media corporation brand in the Southern part of Brazil. The company is a generation of E. Bricks, an investment firm in the IT industry with operations in Brazil as well as the U.S Duda is the third generation of Sirotsky family and a grandson of Mauricio Sirotsky Sobrino, the founder of RBS founder.
Duda gets inspiration from John Davis, an American Harvard don and an expert in family business. Davis also happens to be a loyal client of RBS group from his days in Brazil. Duda Melzer together with his family believes that for any family business to succeed; the management should exude a high sense of professionalism. Such have been the guiding principles and ideologies Duda has been implementing to uphold good governance and leadership. He believes that these guidelines are behind the successful story of RBS.
He joined the RBS Group in 2004 as the Director for the domestic market and served as its Vice President of Market and Business Development from 2008. He succeeded his Uncle Nelson Pacheco Sirotsky as the group President and CEO in 2012.
Duda holds a degree in Business Administration from the Pontifical Catholic University of Rio Grande do Sul. He has an MBA from Harvard University. Upon completion of his education, Duda began his career in the U.S but later quit to join his family business in Brazil. He has been a high-flying financial specialist at Delphi and Chief Executive Officer of Boxtop Media.
In 2015, Duda was selected in the list of Cambridge Institute for Family Enterprise leaders. The selection features 25 leaders chosen yearly to represent the new generational entrepreneurs across the world. They must be people who society considers as role models based on successful career achievement.