Lip balm is one item that is needed by everyone. Lip balm moisturizes the lip, leaving them soft. Back in the day lip balm was pretty standard. Chapstick was the only lip balm on the market and it only came in two flavors: cherry and original. Chapstick was pretty successful because it was one of the only lip balm brands on the market. There was no competition at the time. Now, there is one lip balm brand on the market that is taking the industry by storm. This lip balm brand knows how to please their customers by giving them a beautiful product with quality inside.
EOS or Evolution of Smooth is taking the world by storm, one lip balm at a time. EOS lip balm entered one of the most over-saturated markets and made a success by targeting millennials. When EOS came out with pastel balls of lip balm, everyone went crazy. It was sold in every Walmart store, drugstore, online on Amazonand every celebrity from Miley Cyrus to Kim Kardashian was seen with them. When celebrities were seen with the EOS lip balm was when the sales increased significantly. Evolution of Smooth products are in every fashion and beauty magazine.
EOS has generated over $250 million in revenue from their lip balm. They are the second best selling lip balm company. They are second to Burt’s Bees. EOS sells one million of their lip balm a week and the future is looking even better. They are scheduled to grow in record numbers.
Fashionable young women love EOS lip balm because they are stylish, colorful, and they come in a variety of flavors. This lip balm makes a statement and young women love it for that reason. The packaging sets them apart from every other brand on the market. EOS is successful because they have done everything differently, making them unique.